TRADEMARK USAGE GUIDE

(logo omitted)

Published by Technical Support Alliance Network (A Utah nonprofit corporation)

Revision 1.0 July 9, 1995

Introduction.

The TSANet trademark is one of the most important assets of Technical Support Alliance Network. (For short, we will refer to the nonprofit corporation Technical Support Alliance Network as TSANet in regular typeface, but it is important that members appreciate, and maintain, the distinction between TSANet, the nonprofit corporation that owns the trademark, and TSANet the trademark, which we will always show in boldface). To protect the trademark and maintain a unified image, the use of the trademark both in the word form and in the logotype form must be consistent and within the guidelines of TSANet.

We are providing this usage guide to ensure that the use of the TSANets trademark TSANet and logo is consistent among all member companies. Please read and follow this guide to ensure full compliance with the rules set forth herein. Failure to adhere to these guidelines can result in loss of membership rights.

Use of the TSANet Word Mark.

It is important that all members use the word mark TSANet properly. Failure to do so can lead to loss of trademark rights by TSANet. As you may be aware, many terms that were once trademarks are now considered to be unprotectable generic terms. Thermos, aspirin, and escalator are a few prominent examples of trademarks that became generic terms, much to the chagrin of the erstwhile owners. Protection for other very prominent trademarks such as KLEENEX and XEROX has been saved through meticulous adherence to use and marking requirements by the owners of these marks.

When it is appropriate or desirable to use the word mark TSANet instead of the logotype, the following guidelines must be applied:

Use the Word Mark as a Proper Adjective

A trademark is a proper adjective indicating a particular brand of goods or services. This adjective should always precede a noun that tells the common

name of the product or service that the trademark identifies. The word mark

TSANet is used to indicate services involving the promotion of public awareness among the computer industry of the need for establishing guidelines to resolve customer disputes. Thus, the word mark TSANet should always be used an adjective describing activities of TSANet or of member companies in the promotion of public awareness of guidelines for resolving customer disputes.

You should never use the word mark TSANet to indicate a network, or use TSANet in the boldface form to indicate the nonprofit corporation, Technical

Support Alliance Network.

The following are examples of correct and incorrect usage:

For example:

Correct: XYZ Company is a member of the TSANetTM (brand) alliance of computer manufacturers

Correct: We follow the TSANetTM guidelines for resolving customer disputes.

Wrong: We are members of TSANet.

Wrong: The TSANet is the best way to resolve customer disputes.

According to trademark law, the wrong usage creates the misunderstanding that TSANet is merely the generic name of the service that cannot identify a particular brand of that service. The correct usage, on the other hand, emphasizes that the trademark identifies a particular brand of service.

Make the Trademark Stand Out

In letters or advertisements, trademarks should stand out from the surrounding text. You should always display the word mark TSANet in boldface helvetica text when possible, with the letters TSAN in capital letters and et in lowercase letters. Never use the trademark in all lower-case letters. The lowercase representation TSANet should refer only to the nonprofit corporation Technical Support Alliance Network (a Utah nonprofit corporation).

Do Not Use Trademark in Possessive or Plural Form

Using a trademark in a possessive or plural form, or as a noun or a verb, weakens the strength of a mark. Good and bad examples are:

Correct: TSANet promotional activities highlight the need for guidelines to resolve customer disputes.

Wrong: TSANets guidelines can help you solve your customers hardware compatibility problems.

Use the Trademark Symbol

The registration symbol for registered marks should not be used until the registration process is completed by TSANet. The common-law symbol for unregistered marks (TSANetTM) should be used on all advertising and packaging intended for public viewing, and at least on the first occurrence of each mark in advertising copy or brochures. These symbols should also be used where trademarks appear in business letters.

Where a trademark appears several places in brochure or advertising copy, appending the TM symbol at each appearance can make the copy look awkward or cluttered. It is acceptable to append the TM symbol only with the first use of the trademark, and following the rules of proper usage of the mark throughout the copy. For example, the following is acceptable:

Correct: Member of the TSANet alliance of computer manufacturers

(other ad copy)

TSANet is a trademark of Technical Support Alliance Network, a Utah nonprofit corporation involved in the promotion of public awareness among the computer manufacturing industry of the need for establishing guidelines to resolve customer disputes.

You should also include a trademark credit notice at the end of the copy, for example:

TSANetTM is a trademark of Technical Support Alliance Network.

Use of the TSANet Logotype

This guide contains laser copies of TSANets logotypes and their proper use. A floppy that contains several versions of the TSANet logos is provided to members. These versions of logos are in encapsulated POSTSCRIPT (EPS) and TIFF format. Use the laser copies provided in this document as acceptable forms of TSANets logo.

Personalizing the Logotype

Each member in good standing of TSANet is authorized to use the TSANet logo. Since TSANet is an alliance of several companies, each member is allowed a limited

personalization of the logotype by incorporating its company color in a portion of the logotype, if desired. Your company color can be used only in the Net portion of the TSANet logo. The letters TSA should always be black. Also, the tag line Technical Support Alliance Network should always be black.

Examples are:

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Member of.

As a member of the Technical Support Alliance Network, you are authorized and encouraged to use the TSANet logo. The phrase member of can also be incorporated into the logo under the following guidelines: Member of should always be used in at least one point size smaller that the TSANet logo. Additionally, only the words member of are acceptable, and they can be used only in a horizontal format with the TSANet logo, not with the word mark. Member of can appear in all capital letters or with only the M capitalized (Member). They must be in helvetica typeface or equivalent. Member of cannot be used in company font.

Example:

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Size Requirement.

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Use of Trademark Symbol (TM) or ()

The trademark symbol TM should always be used with the TSANet logo. You should not use the registration symbol until such time as the logo and words are registered by TSANet. A revised usage guide will appear when the registration process is complete.

Regardless of the size, format, color, etc. the trademark symbol TM should always appear in the lower right portion of the logo and should not be proportionately larger than shown in example 2 below (e.g, the TM should not be larger than 1/8 the total height of the logo). The trademark symbol TM should also be helvetica type font or equivalent.

Example 1.

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Example 2.

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